Founder’s Story

From the south to the north in the eastern Tokyo including area such as  Tsukiji, Nihonbashi, Ueno, Asakusa, they were c […]

Originally, Edomae was not a cooking term at all.It was a geographical word:the sea right in front of Edo Castle,and the […]

Have you heard of “Edomae sushi”?I don’t think so. Maybe you’ve heard of omakase, or tried “authentic sushi in Tokyo.”Ma […]

Coming to Mr.O’s sushi restaurant as a regular gave me education.I learned the history of sushi and sushi culture.And la […]

Around 10 percent of sushi restaurants in Tokyo use Akazu(Red vinegar).There was also a practical element:Red vinegar (A […]

After WW2, Japan had to import foreign rice because of poor harvest and logistics.And some of rice imported was contamin […]

Of all the things I learned from Mr. O,the most important was about something that never appears on the plate by itself: […]

That first shoot ended, I packed my gear and left—but something stayed with me.So I went back.This time, not as a photog […]

At that time, my life was split in two. On weekdays, I was still racing around Tokyo as a food photographer,shooting for […]

In Tokyo, there is a curious pattern you hear about again and again: When a CEO becomes truly successful, he doesn’t alw […]